PSA: Big corporations putting feel good feminist messages in their advertisements wont result in women’s liberation as much as it will result in goading liberal minded folks to buy more shampoo or whatever. There’s no point in fawning over these commercials.
Except for the fact that we will see more of what sells. And regardless of what corporate investment a feminist message is riding on, that feminist message is being brought to an audience that will benefit. It is a small thing to be grateful for, but as these advertisements are being created in place of those that objectify and degrade, I for one am glad.